The hyperbolic spiral, also called the inverse spiral (Whittaker 1944, p. 83), originated with Pierre Varignon in 1704 and was studied by Johann Bernoulli between 1710 and 1713, as well as by Cotes in 1722 (MacTutor Archive).
It is also a special case of a Cotes' spiral, i.e.,
the path followed by a particle in a central orbit with power law
(2)
when
is a constant and
is the specific angular momentum.